Buggy Dough – A bold and brighter future ahead

Buggy Dough Car Finance has been punching above its weight since its conception in 2019. Having seen its annual profits steadily rise even after the pandemic, the Bury firm has been galloping since it first emerged from the gates. Whilst this is a positive sign of its strong working model, Buggy Dough has greater plans that could see it become one of the region’s top-rated brokers.

A large part of that plan involves its promising new member who has over 21 years’ experience in the motor trade. Joining Buggy Dough as its new Director, Lee Holroyd has a mouth-watering plan that could see the firm boast “a £100m turnover in 5 years”.

With future-focused view on how this will be achieved, Lee understands that figures are only worth their weight when supported with knowledge, tools, and hard work.

After starting off his career at used car dealership Evans Halshaw as a sales executive, Lee worked through the ranks to become the manager at Ford and Peugeot. He then swiftly moved on to his next challenge at independent car retailer Motorpoint, where he was employed as Business Manager. With a drive to succeed and get the company’s figures more lucrative, he worked his way up to become Regional Sales Manager.

As a result, Lee naturally progressed to become Regional Sales Manager before peaking as national sales manager, overseeing a few challenging locations. His ethos of making his team feel valued and a big part of the collective success, mirrors that of Buggy Dough’s. As Lee says, “every cog in the engine matters.” Following this, Lee moved on to his next challenge – The Car Group.

Being the UK’s largest indoor heated showroom, The Car Group became his most recent project in early 2021. As the General Manager, Lee directed growth in sales, as a crippling national lockdown rocked the entire industry. Lee managed to steer the company’s monthly sales upwards within an unstable market. The dealership had the best year of trading since he joined the team.

The Plan

With a wealth of experience in the finance and insurance, compliance process, Lee is looking forward to taking an already successful business in Buggy Dough to the next level. This includes a vigorous recruitment plan.

“Buggy Dough will be very competitive in the consumer market and will have a good profile within the dealer network,” Lee said.

Unlike before, Buggy Dough will have a dependable and proven system that works efficiently on the field and within the field.

On eluding how this will be facilitated, Lee said “we will have a robust marketing strategy which will strive to tailor each experience to the customer’s needs, offering a wide range of dealer manufacturers’ brands supporting our business plan.”

Therefore, value over quantity will be central to Buggy Dough’s service as Lee looks to “offer the best possible deal for the customer, whilst offering unrivalled service.”

“I have been humbled to be granted the opportunity to show what I can accomplish as an individual. Additionally, I am very excited to see what the future holds and to what we can achieve as a group.” Lee concluded.